Back to Projects Design and Visualisation Windows at Selfridges
2005 - 2013

I worked for a number of years as the artworker, then visualiser, then designer of windows at Selfridges London.

Often working in conjunction with a concept manager or creative director, my responsibility would be to take a collection of references and styling prompts, and spin them into a series of individual, though related, window displays.

Different sets of windows would have different priorities, guidelines, and quirks in their build that would require much lateral thinking and problem solving.

Here is a scant selection from many that I helped to design over a years-long golden age in my professional life. Window concepts were signed off in advance, with initial visuals serving to problem-solve colour, material and composition questions. Once solutions were agreed, design of the entire runs of windows, and those of Selfridges stores in Manchester and Birmingham, could begin in earnest.

The visualising and design process would take up to a month, with multiple iterations of individual windows requiring input from Selfridges in-house window production and styling teams to help the designs to achieve their final realised form.

Visualisation in Adobe Creative Suite and Cinema 4D.


All photography ©Andrew Meredith

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Mighty Real Ltd.
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