Back to Projects Design and Visualisation David Bowie Is...
Spring 2013

One of the great pleasures of working at a high profile destination like Selfridges is the opportunity to work with some truly exciting partners, such as the V&A.

It’s hard to overstate how excited everyone was for the David Bowie Is... retrospective exhibition at the V&A in London in 2013. Selfridges London hosted the official pop-up shop, with its own window display facing out onto Oxford and Orchard Streets.

The overarching scheme at the time in the rest of the store was a first anniversary scheme for the Selfridges Shoe Galleries, so it made sense for the David Bowie windows to also concentrate on footwear from the exhibition. Initially the idea was to scan and 3D print replicas of shoes that I had chosen from the exhibition, but unfortunately physical access was impossible in the timeframe. Selfridges in-house production team instead commissioned perspex replicas by Prop Studios, based on photos provided by the V&A. 

The windows were designed minimally in a gallery-esque window space. Printed fabric based on a pattern found on an early Ziggy Stardust-era jumpsuit covered and unified the large props in the windows. The V&A provided a selection of straplines by Paul Morley from the exhibition, which were paired with shoes and their situation.

Sketched visuals, shoes designed by Prop Studios


All photography ©The V&A

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